This is the exact system from my Monad experiment: an astrology app for business owners, built and marketed 100% with Claude. No developers, no marketers, no personal brand. Every prompt is below, generalized for your own app, including the two mistakes that cost me about $120. You need the Claude desktop app, Claude Code, and a free account on Whop.
Day 1 · Step 01
Find a gap people already pay for
Don't brainstorm ideas. Go look at what people are currently buying and find who's being ignored. I opened an App Store category and looked for the underserved side of a proven market: an astrology app had 200,000+ ratings in a $12.8B market growing 20% a year, and almost every app targeted women and relationships. None targeted men, and 18% of men believe in astrology. That gap became Monad.
I want to find an underserved segment in a proven app market. Research the [CATEGORY] category:
1) List the top 10 apps and who each one targets (gender, age, use case).
2) Estimate total market size and growth rate with sources.
3) Identify any large customer segment that none of the top apps explicitly target.
4) Find data on whether that segment actually spends money in this category.
Give me a verdict: dead market or real gap, and the strongest positioning angle if it's real.
The rule that carried the whole build: always prioritize market validation over the perfect product. When you see a gap there are only 2 explanations: the segment doesn't pay, or nobody has tried. The demand check tells you which.
Day 1 · Step 02
Position for an outcome, not a topic
Men don't buy astrology; they buy business results. So Monad became "astrology for business." That framing also keeps the market bigger, because the messaging never explicitly excludes anyone. Whatever your niche is, position the product around the outcome your segment already cares about most, not the topic itself.
Day 1 · Step 03
PRD first, then let Claude Code build
Don't describe features to Claude Code directly. Describe them to Cowork first and have it produce a Product Requirements Document. The PRD forces all the context into one place, so Claude Code knows exactly what to build instead of guessing.
I'm building a web app called [NAME]. Here's everything it should do: [DUMP ALL YOUR FEATURE IDEAS, MESSY IS FINE].
Turn this into a complete Product Requirements Document for an MVP: core user flow, every screen, data model, the API integrations needed, and what's explicitly OUT of scope for v1. Optimize for shipping in 2 days.
Paste the PRD into Claude Code. A few minutes later you'll have a functional v1. It will look mega vibe-coded. That's fine. Function first, design next.
Day 1 · Step 04
Brand kit, then redesign
Before touching the design, get a brand guideline so every screen pulls in the same direction. I wanted masculine astrology with colors that imply wealth. One sentence of direction is enough.
Create a full brand kit for [NAME], a [ONE-LINE DESCRIPTION] targeting [AUDIENCE]. The vibe: [3-5 ADJECTIVES, e.g. masculine, premium, mystical, wealthy].
Deliver: brand font pairing, full color palette with hex codes, logo direction, imagery style, and do/don't examples. Format it as a brand guidelines doc I can hand to a developer.
Here is our brand guidelines doc: [PASTE BRAND KIT]. Redesign the entire app to follow it exactly: fonts, colors, spacing, components. Keep all functionality identical.
Day 1 · Step 05
Steal a landing page that converts
You're about to run cold traffic at this page, so don't invent a layout. Go to mobbin.com, find a landing page you like from a top app, screenshot it, and have Cowork reverse-engineer why it works. I spent most of day 1 iterating here, on purpose. Nothing else matters if people never get past this page.
Here's a screenshot of a landing page I like: [ATTACH SCREENSHOT]. Analyze its layout and sales psychology: section order, headline formula, social proof placement, CTA strategy, objection handling.
Then turn that analysis into a PRD that applies the same structure and psychology to my app [NAME], using my brand kit. I'll be sending cold paid traffic to this page, so optimize for first-visit conversion.
Day 2 · Step 06
Build the free hook
Monad's promise: find the business you're built for, based on your chart. On signup, a low-friction form collects birth info, then the LLM generates a free "founder archetype" reading. The free reading has one job: be scary accurate. It builds trust, overcomes skepticism, hits their ego, and gives a dopamine hit. THAT is the moment you show the paywall, not before.
You generate hyper-personalized [READING TYPE] for [AUDIENCE]. Input: name, birth date, time, and location. Compute their [zodiac sign, life path number, Chinese zodiac].
Output a reading that:
1) opens with a specific, flattering, uncannily accurate observation about how they operate,
2) names their archetype with a strong title,
3) connects every trait to a concrete [BUSINESS/OUTCOME] recommendation,
4) never hedges or sounds like a horoscope column.
Confident, direct, premium tone.
Expect to spend a few hours iterating on this until outputs feel personal instead of generic. That iteration IS the product.
Day 2 · Step 07
Payments in 30 seconds with Whop
Create a free Whop account, go to whop.sh, copy the install link, and add the Whop CLI to Claude. Then one prompt creates the products and embeds checkout.
Using the Whop CLI, create two pricing options for [NAME]:
1) $8.99/week with a 3-day free trial
2) $98/year
Embed the Whop checkout modal on the site at the paywall step of onboarding.
Research the payment flows of the top 5 [CATEGORY] apps: paywall placement, pricing presentation, trial framing, urgency and conversion tactics. Turn the findings into a PRD for my app's payment modal that I can hand to Claude Code, using my brand kit.
Whop · Partner link
Checkout live today, no Stripe setup
Payments, checkout, ad creatives, and Meta campaigns all run on Whop, and the CLI means Claude does the setup. Free to start.
Start your business on WhopPartner link. I earn a commission if you build on Whop. It's also genuinely what I used in the video.
Day 2 · Step 08
The blur and the upsell
The paid offer ($8.99/week) is daily, weekly, and monthly readings: a living product people check every morning, not a one-time report. Two monetization tactics did the heavy lifting:
The blur. Free users can read half of the daily reading. The rest is blurred with a trial CTA. The biggest apps in the world use this because it works: give a taste, dangle the carrot.
The upsell. An AI chat that answers questions using their chart data. 15 messages a day on the paid plan, then $2.99 for extra credits. This raises revenue per user above the subscription price.
With the hook, the plan, and the upsell in place: buy a domain on Vercel, tell Claude to deploy. End of day 2, a fully functional SaaS, live on the internet.
Day 3 · Step 09
Ads without an ad account
I chose paid ads over content because you get messaging data fast and it's the quickest path to customers. Whop generates the creatives AND runs the Meta campaign, no Meta account needed. Upload a logo and banner, enter your business name, and Whop spins up a Facebook page for you.
Look at my landing page at [URL]. Using Whop's ad generator, create 5 ad creatives that match its messaging and visual style.
[Review them, then:] Generate 15 more variations so I have a pool to test.
Set up the ad campaign in Whop on Meta using the creatives we generated. Budget: $100/day. Target ONLY the US, UK, Canada, and Australia.
Set geo targeting BEFORE you go live. I didn't. Meta chased $0.03 clicks in low-quality markets and I burned $20 for nothing. Cheap clicks are not cheap customers. I put up $500 of my own money at $100/day: enough for real data, small enough to not hurt.
Day 4 · Step 10
First sale, then fix the funnel
Day 4 morning: first user entered their credit card. The raw funnel: 100+ visitors, 32 generated a chart, 1 converted. That's validation, not profit. $40 of spend for one $8.99/week customer is a $40 CAC when it needed to be under $20. Now the real work: find the leak.
Here's a screenshot of my funnel conversion rates at each step: [ATTACH]. Compare each step against industry-standard benchmarks for consumer subscription apps. Tell me which step is furthest below benchmark and the 3 most likely causes.
Mine showed onboarding completion 20% below benchmark, and 75% of traffic was mobile. I tested my own product on my phone and found 2 bugs in 5 minutes: the location field ignored manual entries, and the time field silently required a colon. Claude fixed both, completion rose instantly, 3 more customers came in that day, and CAC dropped to $25.
Test your own onboarding on a phone before spending a dollar on ads. 75% of your traffic will be mobile, and desktop-only testing hid two conversion-killing bugs from me.
Day 4 · Step 11
Email brings them back
Most users won't start a trial in their first session, and you already collect their email in onboarding. So send each lead a custom daily reading every morning to pull them back. I set this up at 3am with a Resend account and the Zapier MCP. It adds token cost but the conversion lift is worth it.
Connect Resend via the Zapier MCP. Create an automated daily email campaign: every morning, generate a custom [READING/CONTENT] for each lead using their [DATA COLLECTED IN ONBOARDING] and email it to them with a CTA back to the app. Write the template to match my brand voice.
Days 5-6 · Step 12
Survive the bug, reach profitability
Day 5 hurt: $100 of spend, zero trials. The cause was an authorization bug. Nobody was hitting the paywall at all. Check your paywall actually fires, every single day, while money is being spent. I fixed it, made some UI tweaks, and waited.
Day 6: 7 new users in 24 hours on the final $100. That's a $15 CAC, under the $20 target Claude calculated from my pricing model. The challenge goal was validation, and the idea validated in under a week.
The 3 mistakes that cost me ~$120
- No geo targeting on launch: $20 gone to junk traffic.
- Never tested onboarding on mobile: days of suppressed conversion from 2 tiny bugs.
- Silent paywall auth bug: $100 of spend with nobody seeing a price.
All three share a root cause: I trusted that things were working instead of checking. The build is cheap now. Attention is the expensive part.
Your turn
The gap in your market is sitting in an app store category right now.
The whole system: proven market, ignored segment, outcome positioning, PRD, brand, stolen landing page structure, free hook, paywall, ads, fix the leak. The tools are available to everyone. Go find your gap.
Grab the rest of my playbooks and templates at thebrettway.com/playbooks, and post your build in the community. I feature the best ones.
Whop · Partner link
Step one is a free account
Everything after Step 6 runs on Whop: checkout, payments, the ad generator, and Meta campaigns without a Meta account.
Start your business on WhopPartner link. I earn a commission at no cost to you.